Surfski Clinic

How can one capture the exhilarating blend of power, timing, and adrenaline while paddling a surfski through the open sea slicing through its waves. For a small, yet meticulous paddle craft repair and customisation workshop, Surfski Clinic in the Northern Beaches needed just that in their logo. We designed this bold monogram logo that reflects both the sleek form of the craft and the dynamic energy of ocean surfskiing. The brand direction was brought to life through concept designs for business cards and apparel.